Business:  A neuroscience/medicine/science focused dress clothing company

Top name so far: Synaptex Studio

Mission: Connecting art and science for a community of creative self expression

Values: Creativity, community, value

Vision: To be a worldwide retailer of science based clothing and gear focusing on creativity and community

Ethos: Creative smart clothing for smart creative people

Target audience: Everyone! Who doesn’t want to wear tastefully done science clothes? More specifically, professionals in neuroscience, science, medicine as well as educators and those in healthcare/science-adjacent fields.

Sales: Online sales. Other venues: science museums, in person sales/marketing at professional conferences.

Marketing: Professional organizations and conferences

Additional concepts:

The brand will highlight artists involved in the patterns, establishing a community and a connection between the arts and science.

Each product with have a story to go with it: think vintage J Peterman catalog with less romantic flair and a more personal focus

Intial line products:

Wrap dress, knee length,  with a pattern of neurons mimicking floral

Headscarf/hijab in same pattern

Pants in the same pattern

Men/Womens/Childrens casual cotton shirt with alternating brain pattern

Later line items:

(Aline skirt with EEG pattern wrapped around bottom - grey with purple EEG and purple with grey EEG) - given the specific fabric needs for this, I will wait until a later line

Men’s informal dress shirt with brain pattern - brains in instead of polka dots (left 3/4 view, top view, right 3/4 view pattern)

Reference pictures:

Wrap dress examples

Floral pattern ideas and neurons

Skirts

Casual shirt concept

Pants example

Companies that do similar things:

Shenova - this company is the closest as they have work wear options and lovely things; I have never found them open for orders

Neuronal Apparel - their main website gave me an error link today so Here is their Instagram too. Causal neuron based things - tshirts, hoodies, leggings. Definitely some fun designs.

Svaha - I love these guys. General nerd wear from science to books. All their dresses/skirt are jersey; the ones I have are pretty heavy jersey. I think of it more as “teacher clothes”. I have a pair of neuron edged yoga pants that they no longer make that I would love to recreate similarly or get their permission to replicate. I have also seen them grow over the years, indicating to me that the market is really there. Nov 2024 - they just start marketing dress shirts as well

ModCloth - while not specifically science based they do have nerdy clothes and sometimes science themes

Concepts/feelings/ideas to possibly incorporate in naming:

• Name should not exclude the possibility of including accessories and home goods in the future

• Community - connection - connectivity

• Neuroscience - neurons - brain

• Change - choice - new directions

Name ideas generated:

Druthers Designs (taken). Infundibulum (taken)

Echo Alpha (a play on my initials but I don’t really want anything alpha in the name),

Neuronal Echos, Synaptic Echos, Stitch and Echo - then the Amazon Echo was remembered, taking the echo names out

Dendritic Designs - Dendrite Designs - this was reported by non-neuro-folks to be too specific

Synaptic Studio — this was The One but the .com URL is taken for both SynapticStudio and SynapticStudios as well as other online outlets.

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Synaptic Designs - Synaptic Emporium - Synaptic Potentials

Pulse and Pattern - Neuron Revelry - Action Potential - Potentiality - Brain Threads - CNS Swimmers - Neurotastic - Synapse Style - Excitatory Connections - Neuronal Design - Axonal Flair -

NeuroWear - NeuroGear

Moda Cerebral

Neurevelry

Studio Cerebri

Synaptic Designs